EA Play, an evolution in experiential engagement

By December 16, 2017Uncategorized

In 2016, Electronic Arts forged their own path and created EA PLAY, an annual event that moved away from the E3 trade show floor in the South Hall where they had exhibited for several decades. EA has always been known for making their own rules, and they now had a superior way of engaging with media and gamers alike in their own environment created by Premier Displays & Exhibits, Inc. This new experiential medium allows EA maximum engagement with their various target audiences, and a much more refined narrative as it’s outside the cacophony of “boxes” that the E3 show management would have otherwise created for them were they still engaging the community on the show floor. PD&E worked with EA and other amazing partners to bring the first EA PLAY to life in 2016, and 2017 was an evolution: bigger, better, more engagement, more entertainment, more excitement around more dynamic upcoming titles. One of our partners posted a synopsis of their particular role in the activation. http://lightswitch.net/portfolio/view/ea-play-2016

PREMIER DISPLAYS & EXHIBITS, INC. IS AN AWARD-WINNING EXHIBIT HOUSE SPECIALIZING IN THE DESIGN, FABRICATION, AND MANAGEMENT OF TRADE SHOW EXHIBITS, DISPLAYS, RETAIL ENVIRONMENTS AND BRAND PROMOTIONAL EXPERIENCES ACROSS THE GLOBE
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When Becore Promotions came to us with a concept that could potentially help bring awareness to the suffering of puppies, of course we had to oblige. The concept was brilliant yet simple – put lots of interactive tech inside a newspaper stand so that passersby could experience first hand just how many puppies the mills crammed into a very tight space.

Experiential interactive display helps shine light on puppy mills
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Premier Displays & Exhibits, Inc., along with Bottle Rocket Marketing Group (BRM) team up to produce a large outdoor experience at comic con. Brad Lott, Account Director and Executive Producer of the activation for PD&E, explains the concept and reaction from the comic con community: “The challenge here from a design and engagement standpoint was to combine these two brands and the Frankenweenie IP in a way that was cohesive.

Comicon 2012: Frankenweenie HGTV
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The world-record-breaking concept was the world’s largest shower, created for Got2b to promote their new line of [waterless] shampoo at the Sasquach Festival 2011.

The 40′ tall / 36′ Diameter free-standing working shower was designed, engineered and fabricated by PD&E, Concept by BBDO, Activation by Becore Promotions, Inc.

World’s Largest Shower

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