BMA Colorado’s coveted Gold Key Award presented to Premier Displays
and Armada Medical Marketing for exhibit design
DENVER—Armada Medical Marketing and partner Premier Displays have received one of the top awards from the Colorado Chapter of the Business Marketing Association for the impressive tradeshow presence they created for Sorin’s Heart Valve Business Unit.
The 40th Year Celebration tradeshow exhibit was first displayed at the Society of Thoracic Surgeons’ 45th Annual Meeting, which took place January 26-28, 2009. The joint effort between Armada Medical, Premier Displays and Sorin Group resulted in the “Best of Show” award from the society and surgeons sending kudos to the Sorin Group marketing team for the impact their presence had this year.
“BMA Colorado only awards the Gold Key award to the companies that present exceptional creative with concrete marketing results,” said Julie Schlegelmilch, Director of Client Services for Armada. “We are excited that our efforts merited such an award.” Brad Lott, Account Executive at Premier Displays & Exhibits, Elaborates: “Sorin came to us with an objective to produce an environment that not only elevates their brand profile but also displays the breadth of their product line in an interesting way. The design challenges inherent in displaying their mechanical and biological heart valves were not easily overcome but after extensive planning and R&D we created a solution for them that was dynamic but also without precedent in the industry”.
The brand consistency of the graphics and overall exhibit architecture elevated Sorin Group’s presence at STS. The exhibit featured such notable elements as brushed metal and crystal and glass displays. It was the little touches and details that helped demonstrate the value of the product offering.
A timeline of industry firsts lined the mid-section of the exhibit, and banner graphics were strategically placed in the event halls and at private events to reinforce Sorin’s position as “the choice of cardiac surgeons worldwide.”
The 2009 BMA Gold Key Awards Banquet was held April 24, 2009, at Comedy Works South in Greenwood Village, CO. Julie Pettigrew, Senior Marketing Director of Sorin Group’s Heart Valve Business Unit, accepted the award.
