2/25/2010 - Premier Displays & Exhibits, in partnership with Discovery Global events, converged on the Getty Center in Los Angeles to produce the west coast red carpet premiere of Discovery’s new landmark series,”Life”, narrated by Oprah Winfrey.
The event consisted of a pre-reception and red carpet experience followed by a special presentation of the new series. The Los Angeles Philharmonic Orchestra played live to the visual content which was projected in HD on the 30′ wide auditorium screen. Following the presentation, guests transitioned to the main reception on a long walk through the grounds of the Getty, transformed into the “Life” Experiential walk. From theatrical lighting to audio to HD projection looping “Life” content on the imported stone walls of the Getty Rotunda, the venue was completely transformed.
A venue as epic as the Getty Center comes with it’s own unique set of challenges, the most substantial of those is attempting to maintain the integrity of the pristine Getty experience while at the same time transforming the venue into an immersive experience that’s specific to the “Life” content. With our unique solution-based approach we achieved the goal with resounding success.
Event Images:
http://www.premierdisplays.com/discovery-networks-life-premiere/
For more information regarding special event production solutions, contact Brad Lott - bradlott@premierdisplays.com
