At the E3 expo in 2006 Premier Displays & Exhibits, Inc. was tasked with creating an immersive brand experience for our client, Electronic Arts. Our solution: to design an environment around a 40′ theater of 360-degree seamless projected HD video. Never before attempted or accomplished at that time, we employed the help of the wizards at EA and our technology partners to create an amazing experience that stole the show. With a total of 500+ square feet of seamless video and floor rumbler technology, attendees were “in the game”. EA’s creative team utilized the platform to the fullest extent, creating content that allowed for 360-degree views from inside their various game titles.
Click below for a sample of the experience - video doesn’t quite do it justice - you really had to be there.
http://www.youtube.com/watch?v=B21Wj4h6B00&search=EA%20%20booth%20at%20E3%20expo
