BMA Colorado’s coveted Gold Key Award presented to Premier Displays
and Armada Medical Marketing for exhibit design

DENVER—Armada Medical Marketing and partner Premier Displays have received one of the top awards from the Colorado Chapter of the Business Marketing Association for the impressive tradeshow presence they created for Sorin’s Heart Valve Business Unit.

The 40th Year Celebration tradeshow exhibit was first displayed at the Society of Thoracic Surgeons’ 45th Annual Meeting, which took place January 26-28, 2009. The joint effort between Armada Medical, Premier Displays and Sorin Group resulted in the “Best of Show” award from the society and surgeons sending kudos to the Sorin Group marketing team for the impact their presence had this year.

“BMA Colorado only awards the Gold Key award to the companies that present exceptional creative with concrete marketing results,” said Julie Schlegelmilch, Director of Client Services for Armada. “We are excited that our efforts merited such an award.” Brad Lott, Account Executive at Premier Displays & Exhibits, Elaborates: “Sorin came to us with an objective to produce an environment that not only elevates their brand profile but also displays the breadth of their product line in an interesting way. The design challenges inherent in displaying their mechanical and biological heart valves were not easily overcome but after extensive planning and R&D we created a solution for them that was dynamic but also without precedent in the industry”.

The brand consistency of the graphics and overall exhibit architecture elevated Sorin Group’s presence at STS. The exhibit featured such notable elements as brushed metal and crystal and glass displays. It was the little touches and details that helped demonstrate the value of the product offering.
A timeline of industry firsts lined the mid-section of the exhibit, and banner graphics were strategically placed in the event halls and at private events to reinforce Sorin’s position as “the choice of cardiac surgeons worldwide.”

The 2009 BMA Gold Key Awards Banquet was held April 24, 2009, at Comedy Works South in Greenwood Village, CO. Julie Pettigrew, Senior Marketing Director of Sorin Group’s Heart Valve Business Unit, accepted the award.

Premier Displays & Exhibits, in partnership the Discovery Communications Creative Team and Creative Technologies, have produced an HD Theater Experience at the Cable Show in Washington DC. The HD experience consists of a 103″ Plasma backed by a 22′ x 12′ LED wall consisting of NX4 Black Chip HD Video Tile. This installation is the largest of it’s kind at this venue at over 270 sq. ft. of true HD bliss.

Smart experience marketers know that an experience marketing environment is more than just a space, it’s a superb marketing tool that is multi-faceted and complex in it’s potential application. When leveraged properly, it can yield an amazing return of investment.

Accordingly, these programs must be designed using the brands they seek to promote as the basis for their very architecture. Brandscaping is the art of designing from the inside out, starting with the brand message and ending with the physical manifestation of the brand message.

More often than not most conventional exhibit designers employ a strategy which is the reverse of this process. In this common scenario the design process unfortunately becomes a mere superficial exercise of designing towards the individual aesthetic taste of the client, of the exhibit designer or of simply executing a “wish list” of desired elements.

Commonly many exhibit designers aren’t students of integrated marketing, they are simply environmental designers. Smart experience marketers utilize a design team that operate as students of integrated marketing so that the entire design process is a holistic one that begins with the end in mind.

Strategic planning, market research, focus on the target and the program goals are the basis from which our Brandscaped environments arise. In the new marketing climate with it’s fractured audiences and the timely death of mass media the implementation of integrated marketing strategies is paramount to the success of any experience marketing program.

Brandscaping is the new solution to the complex problems which currently face marketers today - request a Fusion ROI program evaluation today.

In the current economic climate, Trade Show attendance, although now back on the rise, is not what it once was. With downsizing, cost-cutting and economic calamity looming on the horizon for many companies reducing their profile at industry events and Trade Shows have become a way for these companies to quickly trim budgets. The initial reeling of Show Organizers and Contractors in the face of such a reality has given way in many instances to a silver lining of sorts: Increased Focus, Singleness of Purpose and an Environment at these events which is more Target-Rich than ever before.

After every conference I try to ask my clients the million-dollar question: “Did you have a good show?”. More often than not these days I hear that, although attendance was down from previous years, the contacts that were made at these events were more qualified and less time was wasted on unqualified leads.

The main reason for this reality is simple: Companies need to (now more than ever) both exhibit at and attend industry events and Trade Shows but their strategies have on large part shifted to enlisting only the most qualified decision-makers to represent them at these events. This means more face-time with decision-makers / quality leads and less face-time with the people who are just at the show to have a good time.

- Brad Lott

Premier Displays & Exhibits, Inc. announces the launch of a new environmental responsibility program called GreenExhibit®. The program is designed with the The Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ in mind. The system utilizes four distinct dimensions to create environments that not only incorporate LEED accredited materials but also incorporates fundamental processes during the design and construction phases that are environmentally responsible.

The basis of the program relies upon four main elements: recycled/salvaged content, overall design sustainability, production process waste optimization, and recycling of exhibit at decommissioning. Each of the four program elements is designed to address a current shortfall associated with conventional exhibit design, fabrication, transportation and handling relative to the known impact of these activities on the environment. In addition to the exhibits themselves being engineered to be environmentally-responsible, multiple processes have been pioneered that will enable an exhibitor to enjoy a reduced waste signature at each event. An example would be our custom paperless literature management system, a custom branded web-based application designed to be used in-booth allowing literature distribution and lead capturing electronically via web-based kiosks and custom touch screen interfaces.

In a recent post on Harvard Business Online, Writer Scott Anthony  uses the term “Great Disruption” to describe the current economic situation. He contrasts the current economy against the Great Depression of the 1930s and warns against falling back on the same strategies Fortune 500 companies used to navigate the economic challenges back then.

He reasons that the current economic situation is a market condition VS. an economic crisis and argues that the highly competitive climate that exists in these times calls for an entirely new set of strategies for dealing with it. The days of leveraging existing business and market share are long gone; in the current market competitive edge often disappears within a few years. Smart companies must constantly be searching for new business in innovative ways in order to retain market share. He quotes Former Intel Chairman Andy Grove when a decade ago he anticipated the current situation when he said “Only the paranoid survive”.

These days it seems that the main strategy is still to fall back on the old threadbare strategies of cost-cutting while focusing on core business. Scott argues “The Great Disruption Simply won’t allow it”. He goes on to suggest some strategies for navigating the “Great Disruption” including finding ways to innovate and explore new avenues for creating new growth businesses.

It appears that the days of retrenching in a tough economic climate are long gone. Smart companies need to not only focus on core business but should also continue to aggressively go after new business by creating and implementing smart marketing programs while embracing new media at the same time. Coupling existing programs with new avenues of reaching consumers is what our Fusion ROI products are all about. By leveraging live communications experiences (trade show or live promotions) and following up with residual marketing activities aggressive marketers will not only survive the “Great Disruption” but will find themselves on the other side with more market share and an elevated brand profile.

A new line of Branded Portable Modular Sporting Arenas has been engineered. The arenas are currently available in Soccer, Basketball, Roller Hockey or Lacrosse configurations; they can be employed as a stand-alone sporting event destination centerpiece or as a supplemental branded attendee experience.

The modular configuration allows for ease of transportation and setup and can be ordered with optional accessories such as LED scoreboards, turf and turnkey online promotional ROI collateral and management. A branded web-based application can be employed as a tie-in to the events, allowing for participant scores to be published on the web. This service also serves as a lead-capturing tool as well as a promotional tool designed to feed into social networking media serving the youth market.

Premier Displays & Exhibits is pleased to announce the launch of a custom web-based application called P.I.C.S. - Premier Inventory Control System. The application allows for client interaction & optional co-management of exhibit properties, collateral and product stored at and administrated by Premier Displays. A simple-to-navigate graphic user interface allows for multiple users within the same company to review inventories and item images and manage the inventories by assigning them to an event or “kit”. Item details are managed by the database, showing an item’s condition, quantity and availability. The system exports a detailed document for use as an outbound shipping manifest complete with individual item details, condition reports and images.

In 2006 Spyder Active Sports partnered with Premier Displays & Exhibits, Inc. to design an environmentally-responsible trade show exhibit using sustainable materials and Green engineering processes.

Read the full write-up here from Exhibitor Magazine online:

http://www.exhibitoronline.com/exhibitormagazine/sept07/photogallery0907.asp

Marketing in the new paradigm means not only casting out old ideas and strategies but also employing experience marketing technologies combined with Integrated Marketing tactics.

Premier Displays & Exhibits has pioneered a new system of maximizing experience marketing ROI by providing a way to measure the success of a marketing program through intensive data mining and event lead capturing.

In the current marketing climate mass media is dead and widely fractured audiences pose complex challenges to marketers across the globe. Conventional wisdom is obsolete and demographics once thought to fit within several crisp, clean packages are now split into an elaborate multitude of groups impossible to reach with any one marketing solution. With this in mind the potential for tailoring a marketing campaign to each individual group and reaching out to them with lightening speed has never been greater.

The fracturing of mass media has rendered the modern experience marketing program more relevant today than ever. The ability to connect with a qualified target audience in one insertion often means employing an experience marketing program at a trade show or similar event.

In a down economy a trade show yields a Greater Return of investment than any other potential application; economic factors like lower attendance at a trade show can actually be a benefit rather than a curse when only qualified decision-makers are likely to attend in a down economy.

When marketing budgets decline the need for measured results increases. A decreasing number of leads cultivated at an event calls for a solution that not only captures all show leads but also mines additional data for targeted usage by a sales team. Our Fusion ROI: Capture & Manage products solve this challenge in a seamless way.

Our in-booth Fusion Integration products allow you to:

• Present an interface through which your message & content is delivered to your target in a fully customizable way

• Collect and capture actionable data from prospects

• Produce a profile of each individual attendee based on their interactions with the interface for an intensely targeted response

• Compile an extensive database of attendee data for real-time usage and residual usage by anyone within your organization at any time across the globe

Our Fusion ROI products are fully customizable to fit any strategy. request a Fusion ROI program evaluation today.