Since it’s inception in 1991, Premier Displays & Exhibits, Inc. has been an innovative force in the Trade Show / Event Marketing industry.

In 2007 Premier Displays began developing a custom suite of Technologies called “Fusion ROI” in an effort to empower our clients with an event-based integrated marketing platform that is powerful, flexible, quick to implement but also cost-effective to activate.

Building upon the success of the “Fusion ROI” suite of technologies, Premier Event Technologies, Inc. was born. Premier Event Technologies, Inc. has grown into a fully-fledged entity offering a wide selection of custom event-based technologies which seek to optimize, enhance and streamline current practices and procedures.

With custom integrated marketing portals, collaborative online inventory management systems and global program management sofware, Premier Displays & Exhibits, Inc. and Premier Event Technologies, Inc. are empowering a new generation of event marketers with a toolbox full of technology-driven solutions.

Contact Premier Event Technolgies, Inc. today for a program evaluation.

For the unveiling of the new Beatles Rock Band Game at the e3 Expo in Los Angeles, the MTV Games and Harmonix Marketing teams needed an experiential environment worthy of supporting what is perhaps the most anticipated release within the Music Games Genre to date.

Premier Displays & Exhibits, under the direction of the teams at MTV Games, Harmonix and Apple Corps, sought to recreate an authentic Beatles experience that would enable the Harmonix demo team to present the title in an immersive environment that exemplified the iconic nostalgia of the Beatles era.

Our collective answer to this challenge was to design the 100′ x 100′ booth around a demonstration theater that was a reproduction of the Abbey Road Studios both internally and externally. The iconic Abbey Road Crosswalk flooring framed the Faux building facade on the outside, serving as a cue line for the attendees waiting to enter the theater at interval. Attendees entering the theater were treated to vintage 60’s theater-style seating for 80 and a full reproduction of the interior of the Abbey Road Studio as it was when the Beatles recorded there.

Authenticity was added to the theater interior by mixing musical instruments and studio gear from the Beatles era with the Harmonix Controllers which shared the stage. Dynamic theatrical lighting, 103″ plasmas and a robust sound system punctuated the presentations which included professional live demos of the Beatles Rock Band game.

Once outside the demo theater, attendeeswere invited to any of 3 separate interactive demo stages on the interior of the booth where they could play and experience the Beatles Rock Band Game first-hand.

Check out the booth in the news:

MTV Games booth awarded best of e3 - http://g4tv.com/articles/67340/xplays-best-of-e3-2009

Abbey Road Studios highlights the e3 experience - http://www.abbeyroad.co.uk/news/story/?newsid=51

Joystiq.com posts pictures of the e3 booth - http://www.joystiq.com/2009/06/03/the-beatles-rock-band-abbey-road-e3-booth-in-pictures/

BMA Colorado’s coveted Gold Key Award presented to Premier Displays
and Armada Medical Marketing for exhibit design

DENVER—Armada Medical Marketing and partner Premier Displays have received one of the top awards from the Colorado Chapter of the Business Marketing Association for the impressive tradeshow presence they created for Sorin’s Heart Valve Business Unit.

The 40th Year Celebration tradeshow exhibit was first displayed at the Society of Thoracic Surgeons’ 45th Annual Meeting, which took place January 26-28, 2009. The joint effort between Armada Medical, Premier Displays and Sorin Group resulted in the “Best of Show” award from the society and surgeons sending kudos to the Sorin Group marketing team for the impact their presence had this year.

“BMA Colorado only awards the Gold Key award to the companies that present exceptional creative with concrete marketing results,” said Julie Schlegelmilch, Director of Client Services for Armada. “We are excited that our efforts merited such an award.” Brad Lott, Account Executive at Premier Displays & Exhibits, Elaborates: “Sorin came to us with an objective to produce an environment that not only elevates their brand profile but also displays the breadth of their product line in an interesting way. The design challenges inherent in displaying their mechanical and biological heart valves were not easily overcome but after extensive planning and R&D we created a solution for them that was dynamic but also without precedent in the industry”.

The brand consistency of the graphics and overall exhibit architecture elevated Sorin Group’s presence at STS. The exhibit featured such notable elements as brushed metal and crystal and glass displays. It was the little touches and details that helped demonstrate the value of the product offering.
A timeline of industry firsts lined the mid-section of the exhibit, and banner graphics were strategically placed in the event halls and at private events to reinforce Sorin’s position as “the choice of cardiac surgeons worldwide.”

The 2009 BMA Gold Key Awards Banquet was held April 24, 2009, at Comedy Works South in Greenwood Village, CO. Julie Pettigrew, Senior Marketing Director of Sorin Group’s Heart Valve Business Unit, accepted the award.

Premier Displays & Exhibits, in partnership the Discovery Communications Creative Team and Creative Technologies, have produced an HD Theater Experience at the Cable Show in Washington DC. The HD experience consists of a 103″ Plasma backed by a 22′ x 12′ LED wall consisting of NX4 Black Chip HD Video Tile. This installation is the largest of it’s kind at this venue at over 270 sq. ft. of true HD bliss.

Premier Displays & Exhibits, Inc. announces the launch of a new environmental responsibility program called GreenExhibit®. The program is designed with the The Leadership in Energy and Environmental Design (LEED) Green Building Rating System™ in mind. The system utilizes four distinct dimensions to create environments that not only incorporate LEED accredited materials but also incorporates fundamental processes during the design and construction phases that are environmentally responsible.

The basis of the program relies upon four main elements: recycled/salvaged content, overall design sustainability, production process waste optimization, and recycling of exhibit at decommissioning. Each of the four program elements is designed to address a current shortfall associated with conventional exhibit design, fabrication, transportation and handling relative to the known impact of these activities on the environment. In addition to the exhibits themselves being engineered to be environmentally-responsible, multiple processes have been pioneered that will enable an exhibitor to enjoy a reduced waste signature at each event. An example would be our custom paperless literature management system, a custom branded web-based application designed to be used in-booth allowing literature distribution and lead capturing electronically via web-based kiosks and custom touch screen interfaces.

Premier Displays & Exhibits is pleased to announce the launch of a custom web-based application called P.I.C.S. - Premier Inventory Control System. The application allows for client interaction & optional co-management of exhibit properties, collateral and product stored at and administrated by Premier Displays. A simple-to-navigate graphic user interface allows for multiple users within the same company to review inventories and item images and manage the inventories by assigning them to an event or “kit”. Item details are managed by the database, showing an item’s condition, quantity and availability. The system exports a detailed document for use as an outbound shipping manifest complete with individual item details, condition reports and images.

At the E3 expo in 2006 Premier Displays & Exhibits, Inc. was tasked with creating an immersive brand experience for our client, Electronic Arts. Our solution: to design an environment around a 40′ theater of 360-degree seamless projected HD video. Never before attempted or accomplished at that time, we employed the help of the wizards at EA and our technology partners to create an amazing experience that stole the show. With a total of 500+ square feet of seamless video and floor rumbler technology, attendees were “in the game”. EA’s creative team utilized the platform to the fullest extent, creating content that allowed for 360-degree views from inside their various game titles.

Click below for a sample of the experience - video doesn’t quite do it justice - you really had to be there.

http://www.youtube.com/watch?v=B21Wj4h6B00&search=EA%20%20booth%20at%20E3%20expo

At the Cable Show 2008 in New Orleans, LA. Premier Displays & Exhibits was tasked with developing a platform for our client, Discovery Communications, to display their amazing HD content in a big way. Our solution- to utilize (2) 103″ Panasonic Plasmas side-by-side backed by a 25′ x 16′ Mitrix transparent LED video wall. With progressive video and a wonderfully orchestrated sequence created by the Discovery in-house editing team, this platform helped to reinforce the idea that Discovery owns HD.

Click below for a brief video (the entire sequence was 15 minutes in it’s entirety)

Discovery HD Theater Experience

After wildly successful 2006/2007 SIA showings Premier Displays & Exhibits was again tasked with the challenge of helping to bring to life the very essence of the Spyder Brand for the 2008 season.   The result: a bigger, greener , more award-winning experience than ever.

(Excerpt from posting on Spyder.com):

“If you visited Spyder’s Venom booth at last year’s SIA, you stood on an award-winning design. Event Design Magazine, the preeminent trade publication for creators of events, exhibits, and physical environments, awarded the Venom booth with Gold for Best Trade Show Environment (Under 50 x 50)”.

Read the full press release here: http://www.spyder.com/Whats-New/Experience-an-Award-Winning-Booth-at-SIA.html