08/11/2010 - Cypress, CA -

Premier Event Technologies has released the newest version of Fusion ROI mobile (V 2.3) - designed for Apple’s ipad. This version leverages FUSION ROI’s scalable engine in order to enable Premier to rapidly prototype custom event-based technologies in an efficient and cost-effective way.

With Fusion ROI formerly being used primarily in static form (static kiosks, sales stations, info desks, pos displays, etc.) the flexibility of the ipad combined with the flexibility of the Fusion ROI platform has, according to Account Director Brad Lott, “spawned a major shift in our focus over to this ipad platform. The possibilities here are virtually endless, and with the FUSION engine we can create these custom interfaces and custom experiences faster than ever. Now more than ever, as event marketers we all need complete flexibility; and both our system and the ipad both deliver that”.

FUSION mobile for ipad V2.3 is online and available. Please direct inquiries to fusion@premierdisplays.com

2/25/2010 - Premier Displays & Exhibits, in partnership with Discovery Global events, converged on the Getty Center in Los Angeles to produce the west coast red carpet premiere of Discovery’s new landmark series,”Life”, narrated by Oprah Winfrey.

The event consisted of a pre-reception and red carpet experience followed by a special presentation of the new series. The Los Angeles Philharmonic Orchestra played live to the visual content which was projected in HD on the 30′ wide auditorium screen. Following the presentation, guests transitioned to the main reception on a long walk through the grounds of the Getty, transformed into the “Life” Experiential walk. From theatrical lighting to audio to HD projection looping “Life” content on the imported stone walls of the Getty Rotunda, the venue was completely transformed.

A venue as epic as the Getty Center comes with it’s own unique set of challenges, the most substantial of those is attempting to maintain the integrity of the pristine Getty experience while at the same time transforming the venue into an immersive experience that’s specific to the “Life” content. With our unique solution-based approach we achieved the goal with resounding success.

Event Images:

http://www.premierdisplays.com/discovery-networks-life-premiere/

For more information regarding special event production solutions, contact Brad Lott -  bradlott@premierdisplays.com

For this year’s Dining By Design DIFFA (Design Industries Foundation Fighting AIDS) event in New York City on March 22nd, 2010, the Walt Disney Signature Team, in collaboration with Cappellini, one of the most renowned design innovators worldwide, designed an iconic installation to premiere at the event; this dynamic team approached Premier Displays & Exhibits in order to bring the exhibit to life.

Hosted this year by Cindy Crawford and her husband Rande Gerber, DIFFA’s Dining by Design is renowned for bringing together some of the most talented and celebrated individuals in the worlds of fashion, interior design, art, and architecture to create spectacular, over-the-top dining environments.

A 3-dimensional sculpting of Mickey Mouse presides over the Walt Disney Signature and Cappellini dining installation; the Mickey sculpture is made of polyurethane, measures 10 feet tall from head to toe and weighs 86 lbs. Their innovative tabletop and display combines the magic of Disney and uses Disney inspiration with avant-garde Cappellini design. The Disney dining installation features Cappellini’s iconic chair designs with a touch of Disney.

Check out images of the installation: http://dcp.smugmug.com/Events/DIFFA-2010/11557330_xiojJ#814081196_zzJVq

Interior Design coverage - Behind the Scenes at Dining By Design: http://www.interiordesign.net/blog/1850000585/post/1700053370.html

The D23 Expo at the Anaheim Convention Center in Anaheim, California (September 10-13, 2009) was the single largest gathering of all things Disney, an experience designed to connect fans to the timeless stories, characters and amazing worlds Disney has created for generations.

Disney Consumer Products occupied a 100′ x 200′ space within the Expo containing the Disney Dream Home exhibit built and installed by Premier Displays. The exhibit structure was designed to showcase the Disney Consumer Products for homes including bedding, clothing, shoes, accessories, SHAW-licensed Disney carpet, Licensed Disney wallpaper, Behr-Licensed paints and Walt Disney Signature bedroom, nursery, dining room, living room and office space furniture and area rugs.

Click here to view photos of the Disney Dream Home Exhibit.

Recently Mattel, Inc. asked Premier Displays & Exhibits to create an interactive exhibit & other custom complex displays for an important internal event; a routine request under normal circumstances however this request came with several challenges:

The first major challenge (and one that most would potentially file under the “impossible” category) was that we only had one week to deliver from start to finish; the second one was that the scope of work included not only static display properties but dynamic/actuating/motorized display properties.

Premier Displays & Exhibits, Inc. was able to accommodate the request and execute upon it flawlessly. Our unique position allows us to provide our clients with this type of flexible service; from our 200,000 sq. ft. Cypress facility we maintain all in-house design, production and fabrication capabilities. Unlike most exhibit houses who subcontract some (and in some cases most) of their production work we do not. This allows us to minimize production lag times associated with production subcontracting.

But don’t take our word for it - contact us for client references and more detailed information about the Mattel project.

In preparation for the upcoming tour season Mazda has chosen Premier Displays & Exhibits to help manage their upcoming North American 2010 Model Year Tour. The tour begins in October and runs through April.

Since it’s inception in 1991, Premier Displays & Exhibits, Inc. has been an innovative force in the Trade Show / Event Marketing industry.

In 2007 Premier Displays began developing a custom suite of Technologies called “Fusion ROI” in an effort to empower our clients with an event-based integrated marketing platform that is powerful, flexible, quick to implement but also cost-effective to activate.

Building upon the success of the “Fusion ROI” suite of technologies, Premier Event Technologies, Inc. was born. Premier Event Technologies, Inc. has grown into a fully-fledged entity offering a wide selection of custom event-based technologies which seek to optimize, enhance and streamline current practices and procedures.

With custom integrated marketing portals, collaborative online inventory management systems and global program management sofware, Premier Displays & Exhibits, Inc. and Premier Event Technologies, Inc. are empowering a new generation of event marketers with a toolbox full of technology-driven solutions.

Contact Premier Event Technolgies, Inc. today for a program evaluation.

For the unveiling of the new Beatles Rock Band Game at the e3 Expo in Los Angeles, the MTV Games and Harmonix Marketing teams needed an experiential environment worthy of supporting what is perhaps the most anticipated release within the Music Games Genre to date.

Premier Displays & Exhibits, under the direction of the teams at MTV Games, Harmonix and Apple Corps, sought to recreate an authentic Beatles experience that would enable the Harmonix demo team to present the title in an immersive environment that exemplified the iconic nostalgia of the Beatles era.

Our collective answer to this challenge was to design the 100′ x 100′ booth around a demonstration theater that was a reproduction of the Abbey Road Studios both internally and externally. The iconic Abbey Road Crosswalk flooring framed the Faux building facade on the outside, serving as a cue line for the attendees waiting to enter the theater at interval. Attendees entering the theater were treated to vintage 60’s theater-style seating for 80 and a full reproduction of the interior of the Abbey Road Studio as it was when the Beatles recorded there.

Authenticity was added to the theater interior by mixing musical instruments and studio gear from the Beatles era with the Harmonix Controllers which shared the stage. Dynamic theatrical lighting, 103″ plasmas and a robust sound system punctuated the presentations which included professional live demos of the Beatles Rock Band game.

Once outside the demo theater, attendeeswere invited to any of 3 separate interactive demo stages on the interior of the booth where they could play and experience the Beatles Rock Band Game first-hand.

Check out the booth in the news:

MTV Games booth awarded best of e3 - http://g4tv.com/articles/67340/xplays-best-of-e3-2009

Abbey Road Studios highlights the e3 experience - http://www.abbeyroad.co.uk/news/story/?newsid=51

Joystiq.com posts pictures of the e3 booth - http://www.joystiq.com/2009/06/03/the-beatles-rock-band-abbey-road-e3-booth-in-pictures/

BMA Colorado’s coveted Gold Key Award presented to Premier Displays
and Armada Medical Marketing for exhibit design

DENVER—Armada Medical Marketing and partner Premier Displays have received one of the top awards from the Colorado Chapter of the Business Marketing Association for the impressive tradeshow presence they created for Sorin’s Heart Valve Business Unit.

The 40th Year Celebration tradeshow exhibit was first displayed at the Society of Thoracic Surgeons’ 45th Annual Meeting, which took place January 26-28, 2009. The joint effort between Armada Medical, Premier Displays and Sorin Group resulted in the “Best of Show” award from the society and surgeons sending kudos to the Sorin Group marketing team for the impact their presence had this year.

“BMA Colorado only awards the Gold Key award to the companies that present exceptional creative with concrete marketing results,” said Julie Schlegelmilch, Director of Client Services for Armada. “We are excited that our efforts merited such an award.” Brad Lott, Account Executive at Premier Displays & Exhibits, Elaborates: “Sorin came to us with an objective to produce an environment that not only elevates their brand profile but also displays the breadth of their product line in an interesting way. The design challenges inherent in displaying their mechanical and biological heart valves were not easily overcome but after extensive planning and R&D we created a solution for them that was dynamic but also without precedent in the industry”.

The brand consistency of the graphics and overall exhibit architecture elevated Sorin Group’s presence at STS. The exhibit featured such notable elements as brushed metal and crystal and glass displays. It was the little touches and details that helped demonstrate the value of the product offering.
A timeline of industry firsts lined the mid-section of the exhibit, and banner graphics were strategically placed in the event halls and at private events to reinforce Sorin’s position as “the choice of cardiac surgeons worldwide.”

The 2009 BMA Gold Key Awards Banquet was held April 24, 2009, at Comedy Works South in Greenwood Village, CO. Julie Pettigrew, Senior Marketing Director of Sorin Group’s Heart Valve Business Unit, accepted the award.

Premier Displays & Exhibits, in partnership the Discovery Communications Creative Team and Creative Technologies, have produced an HD Theater Experience at the Cable Show in Washington DC. The HD experience consists of a 103″ Plasma backed by a 22′ x 12′ LED wall consisting of NX4 Black Chip HD Video Tile. This installation is the largest of it’s kind at this venue at over 270 sq. ft. of true HD bliss.