PRODUCT SPOTLIGHT

Aug-13-10

Christie Microtiles - first thoughts

When I first heard about Christie Microtiles I must admit was a bit skeptical. My first thought was "why do we need a new modular video tile product?"

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LATEST NEWS

Aug-26-12

Premier Displays, BRM, HGTV and Disney come together in a big way at Comic Con

Premier Displays & Exhibits, Inc., along with Bottle Rocket Marketing Group (BRM) team up to produce a large outdoor experience at comic con.

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INDUSTRY BLOG

Aug-11-10

EA at E3 Expo - Booth Build Timelapse

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P.I.C.S. SYSTEM

Industry Blog

EA at E3 Expo – Booth Build Timelapse

Wednesday, August 11th, 2010

Climate of Fear – Prospering in the “Great Disruption”

Sunday, December 28th, 2008

 

In a recent post on Harvard Business Online, Writer Scott Anthony  uses the term “Great Disruption” to describe the current economic situation. He contrasts the current economy against the Great Depression of the 1930s and warns against falling back on the same strategies Fortune 500 companies used to navigate the economic challenges back then.

 

He reasons that the current economic situation is a market condition VS. an economic crisis and argues that the highly competitive climate that exists in these times calls for an entirely new set of strategies for dealing with it. The days of leveraging existing business and market share are long gone; in the current market competitive edge often disappears within a few years. Smart companies must constantly be searching for new business in innovative ways in order to retain market share. He quotes Former Intel Chairman Andy Grove when a decade ago he anticipated the current situation when he said “Only the paranoid survive”.

 

These days it seems that the main strategy is still to fall back on the old threadbare strategies of cost-cutting while focusing on core business. Scott argues “The Great Disruption Simply won’t allow it”. He goes on to suggest some strategies for navigating the “Great Disruption” including finding ways to innovate and explore new avenues for creating new growth businesses.

 

It appears that the days of retrenching in a tough economic climate are long gone. Smart companies need to not only focus on core business but should also continue to aggressively go after new business by creating and implementing smart marketing programs while embracing new media at the same time. Coupling existing programs with new avenues of reaching consumers is what our Fusion ROI products are all about. By leveraging live communications experiences (trade show or live promotions) and following up with residual marketing activities aggressive marketers will not only survive the “Great Disruption” but will find themselves on the other side with more market share and an elevated brand profile.