Gaspari Nutrition is known for big things, but at the 2011 Arnold Expo in Columbus, OH, they showed their competition that there is a whole lot more to fear than the raw power of the team Gaspari athletes and the products that fuel them.
Gaspari Nutrition executed a marketing program at the Arnold Expo with the same intensity that they apply to the sport of hardcore bodybuilding, with a multi-level, multi-channel, all-out blitz of a strategy that paid off big. A year in the making, and borne from a collaborative process between Gaspari Nutrition and Premier Displays & Exhibits, Inc., it began with the design and layout of their custom booth itself.
Brad Lott, Account Director for Gaspari Nutrition @ Premier Displays & Exhibits, explains:
“Without getting into any of the specifics of our proprietary strategy, I’ll say in a very general way that from the beginning we set out to create a platform that allows Gaspari Nutrition to reach out, in a meaningful way, a way that is universally appealing to their target audience. We achieved that and then some. We hit all of their touch points with a lot of success.
Gaspari Nutrition isn’t just about powerful products that actually work, it’s a turnkey integrated solution for anyone interested in hardcore bodybuilding, it’s a hardcore bodybuilding lifestyle brand. Our platform provides them full access to their audience through all of their channels. Their approach at Arnold expo was deeply attached to their social networking initiatives, and their people do an outstanding job of leveraging their experiential initiatives and then tying the two together, which, as you know, is difficult for a lot of people.
I see many of the competitors proposing and becoming enmeshed in very complex strategies, like the ability to tweet out from within an event space, and really, in most cases, they miss the mark altogether. Typically, simplicity in execution wins the race. Give them something meaningful to talk about, something to share, and they will become your brand advocates. Rich Gaspari has cultivated an army of brand advocates that continues to grow on a daily basis. He is a champion, and he knows how to win.”
Gaspari Nutrition booth at the Arnold Expo \ Gallery Photos: http://www.premierdisplays.com/gaspari-arnold-expo-2011/