The D23 Expo at the Anaheim Convention Center in Anaheim, California (September 10-13, 2009) was the single largest gathering of all things Disney, an experience designed to connect fans to the timeless stories, characters and amazing worlds Disney has created for generations.

Disney Consumer Products occupied a 100′ x 200′ space within the Expo containing the Disney Dream Home exhibit built and installed by Premier Displays. The exhibit structure was designed to showcase the Disney Consumer Products for homes including bedding, clothing, shoes, accessories, SHAW-licensed Disney carpet, Licensed Disney wallpaper, Behr-Licensed paints and Walt Disney Signature bedroom, nursery, dining room, living room and office space furniture and area rugs.

Click here to view photos of the Disney Dream Home Exhibit.

Recently Mattel, Inc. asked Premier Displays & Exhibits to create an interactive exhibit & other custom complex displays for an important internal event; a routine request under normal circumstances however this request came with several challenges:

The first major challenge (and one that most would potentially file under the “impossible” category) was that we only had one week to deliver from start to finish; the second one was that the scope of work included not only static display properties but dynamic/actuating/motorized display properties.

Premier Displays & Exhibits, Inc. was able to accommodate the request and execute upon it flawlessly. Our unique position allows us to provide our clients with this type of flexible service; from our 200,000 sq. ft. Cypress facility we maintain all in-house design, production and fabrication capabilities. Unlike most exhibit houses who subcontract some (and in some cases most) of their production work we do not. This allows us to minimize production lag times associated with production subcontracting.

But don’t take our word for it - contact us for client references and more detailed information about the Mattel project.

In preparation for the upcoming tour season Mazda has chosen Premier Displays & Exhibits to help manage their upcoming North American 2010 Model Year Tour. The tour begins in October and runs through April.

Premier Displays & Exhibits is Pleased to announce the launch of our new line of Customizable Mobile Device Charging Stations.

With the proliferation of mobile devices and our increasing dependance on them mobile device users everywhere are constantly looking to recharge their devices on the go. Provide a solution to this reality while exposing these mobile device users to your marketing message with a Customizable Mobile Charging Station.

The Charging Stations come equipped with dual functionality: The Device Charging Interface and the Interactive Promotional Interface.

The Device Charging Interface Creates allows you to create a captive audience during the device recharge. The Interactive Promotional interface allows you to engage, entertain, educate and promote during the recharge phase.

Our Charging Stations can be outfitted with Static or Animated Branding, Video, Web applications, Custom Interactive Sales Presentations, and our FUSION ROI custom Data Mining and Lead Capturing Systems.

Implement a Charging Station in any static or mobile B2B or B2C marketing environment. Reach out to your demographic, Highlight your brand and cultivate vital consumer data while providing a much-needed service to your future customer base.

Since it’s inception in 1991, Premier Displays & Exhibits, Inc. has been an innovative force in the Trade Show / Event Marketing industry.

In 2007 Premier Displays began developing a custom suite of Technologies called “Fusion ROI” in an effort to empower our clients with an event-based integrated marketing platform that is powerful, flexible, quick to implement but also cost-effective to activate.

Building upon the success of the “Fusion ROI” suite of technologies, Premier Event Technologies, Inc. was born. Premier Event Technologies, Inc. has grown into a fully-fledged entity offering a wide selection of custom event-based technologies which seek to optimize, enhance and streamline current practices and procedures.

With custom integrated marketing portals, collaborative online inventory management systems and global program management sofware, Premier Displays & Exhibits, Inc. and Premier Event Technologies, Inc. are empowering a new generation of event marketers with a toolbox full of technology-driven solutions.

Contact Premier Event Technolgies, Inc. today for a program evaluation.

For the unveiling of the new Beatles Rock Band Game at the e3 Expo in Los Angeles, the MTV Games and Harmonix Marketing teams needed an experiential environment worthy of supporting what is perhaps the most anticipated release within the Music Games Genre to date.

Premier Displays & Exhibits, under the direction of the teams at MTV Games, Harmonix and Apple Corps, sought to recreate an authentic Beatles experience that would enable the Harmonix demo team to present the title in an immersive environment that exemplified the iconic nostalgia of the Beatles era.

Our collective answer to this challenge was to design the 100′ x 100′ booth around a demonstration theater that was a reproduction of the Abbey Road Studios both internally and externally. The iconic Abbey Road Crosswalk flooring framed the Faux building facade on the outside, serving as a cue line for the attendees waiting to enter the theater at interval. Attendees entering the theater were treated to vintage 60’s theater-style seating for 80 and a full reproduction of the interior of the Abbey Road Studio as it was when the Beatles recorded there.

Authenticity was added to the theater interior by mixing musical instruments and studio gear from the Beatles era with the Harmonix Controllers which shared the stage. Dynamic theatrical lighting, 103″ plasmas and a robust sound system punctuated the presentations which included professional live demos of the Beatles Rock Band game.

Once outside the demo theater, attendeeswere invited to any of 3 separate interactive demo stages on the interior of the booth where they could play and experience the Beatles Rock Band Game first-hand.

Check out the booth in the news:

MTV Games booth awarded best of e3 - http://g4tv.com/articles/67340/xplays-best-of-e3-2009

Abbey Road Studios highlights the e3 experience - http://www.abbeyroad.co.uk/news/story/?newsid=51

Joystiq.com posts pictures of the e3 booth - http://www.joystiq.com/2009/06/03/the-beatles-rock-band-abbey-road-e3-booth-in-pictures/

BMA Colorado’s coveted Gold Key Award presented to Premier Displays
and Armada Medical Marketing for exhibit design

DENVER—Armada Medical Marketing and partner Premier Displays have received one of the top awards from the Colorado Chapter of the Business Marketing Association for the impressive tradeshow presence they created for Sorin’s Heart Valve Business Unit.

The 40th Year Celebration tradeshow exhibit was first displayed at the Society of Thoracic Surgeons’ 45th Annual Meeting, which took place January 26-28, 2009. The joint effort between Armada Medical, Premier Displays and Sorin Group resulted in the “Best of Show” award from the society and surgeons sending kudos to the Sorin Group marketing team for the impact their presence had this year.

“BMA Colorado only awards the Gold Key award to the companies that present exceptional creative with concrete marketing results,” said Julie Schlegelmilch, Director of Client Services for Armada. “We are excited that our efforts merited such an award.” Brad Lott, Account Executive at Premier Displays & Exhibits, Elaborates: “Sorin came to us with an objective to produce an environment that not only elevates their brand profile but also displays the breadth of their product line in an interesting way. The design challenges inherent in displaying their mechanical and biological heart valves were not easily overcome but after extensive planning and R&D we created a solution for them that was dynamic but also without precedent in the industry”.

The brand consistency of the graphics and overall exhibit architecture elevated Sorin Group’s presence at STS. The exhibit featured such notable elements as brushed metal and crystal and glass displays. It was the little touches and details that helped demonstrate the value of the product offering.
A timeline of industry firsts lined the mid-section of the exhibit, and banner graphics were strategically placed in the event halls and at private events to reinforce Sorin’s position as “the choice of cardiac surgeons worldwide.”

The 2009 BMA Gold Key Awards Banquet was held April 24, 2009, at Comedy Works South in Greenwood Village, CO. Julie Pettigrew, Senior Marketing Director of Sorin Group’s Heart Valve Business Unit, accepted the award.

Premier Displays & Exhibits, in partnership the Discovery Communications Creative Team and Creative Technologies, have produced an HD Theater Experience at the Cable Show in Washington DC. The HD experience consists of a 103″ Plasma backed by a 22′ x 12′ LED wall consisting of NX4 Black Chip HD Video Tile. This installation is the largest of it’s kind at this venue at over 270 sq. ft. of true HD bliss.

Smart experience marketers know that an experience marketing environment is more than just a space, it’s a superb marketing tool that is multi-faceted and complex in it’s potential application. When leveraged properly, it can yield an amazing return of investment.

Accordingly, these programs must be designed using the brands they seek to promote as the basis for their very architecture. Brandscaping is the art of designing from the inside out, starting with the brand message and ending with the physical manifestation of the brand message.

More often than not most conventional exhibit designers employ a strategy which is the reverse of this process. In this common scenario the design process unfortunately becomes a mere superficial exercise of designing towards the individual aesthetic taste of the client, of the exhibit designer or of simply executing a “wish list” of desired elements.

Commonly many exhibit designers aren’t students of integrated marketing, they are simply environmental designers. Smart experience marketers utilize a design team that operate as students of integrated marketing so that the entire design process is a holistic one that begins with the end in mind.

Strategic planning, market research, focus on the target and the program goals are the basis from which our Brandscaped environments arise. In the new marketing climate with it’s fractured audiences and the timely death of mass media the implementation of integrated marketing strategies is paramount to the success of any experience marketing program.

Brandscaping is the new solution to the complex problems which currently face marketers today - request a Fusion ROI program evaluation today.

In the current economic climate, Trade Show attendance, although now back on the rise, is not what it once was. With downsizing, cost-cutting and economic calamity looming on the horizon for many companies reducing their profile at industry events and Trade Shows have become a way for these companies to quickly trim budgets. The initial reeling of Show Organizers and Contractors in the face of such a reality has given way in many instances to a silver lining of sorts: Increased Focus, Singleness of Purpose and an Environment at these events which is more Target-Rich than ever before.

After every conference I try to ask my clients the million-dollar question: “Did you have a good show?”. More often than not these days I hear that, although attendance was down from previous years, the contacts that were made at these events were more qualified and less time was wasted on unqualified leads.

The main reason for this reality is simple: Companies need to (now more than ever) both exhibit at and attend industry events and Trade Shows but their strategies have on large part shifted to enlisting only the most qualified decision-makers to represent them at these events. This means more face-time with decision-makers / quality leads and less face-time with the people who are just at the show to have a good time.

- Brad Lott