Here at PD&E, we have a 20 year history of innovating, breaking ground and setting records, and when our client, Becore Promotions, approached us with this concept we jumped at the chance. The world-record-breaking concept was the world’s largest shower, created for Got2b to promote their new line of [waterless] shampoo at the Sasquach Festival 2011.

The 40′ tall / 36′ Diameter free-standing working shower was designed, engineered and fabricated by PD&E, Concept by BBDO, Activation by Becore Promotions, Inc.

Got2be event photo gallery: http://tinyurl.com/3s3guqp

Check out the video:

The new Ronnie Fieg by Sebago collection has been hitting a handful of select boutiques hard over the last few weeks and the latest addition to retailer list is the Conveyor by Fred Segal shop. Premier Displays & Exhibits was tasked with creating an agile, flexible and compelling popup shop platform to act as a template for the initial launch as well as the larger nationwide experiential program.

Gallery photos: http://www.premierdisplays.com/sebago-popup-launch-conveyor-by-fred-segal/

Cultureshoq.com: http://cultureshoq.com/ronnie-fieg-by-sebago-conveyor-by-fred-segal-launch/

For the first time, Honda, with help from Premier Displays & Exhibits, Inc. created a “Power of Dreams Experience” exhibit at the 2011 Sundance Film Festival. The interactive venue showcased unique Honda products highlighting innovation, environmental leadership and advanced technology. Festival attendees and local residents had the opportunity to visit the “Honda Power of Dreams Experience” for six days at 268 Main Street, Park City, Utah.

The “Honda Power of Dreams Experience” featured live, hourly 10-minute demonstrations of the world’s most advanced humanoid robot, ASIMO (Advanced Step in Innovative Mobility). Designed to someday assist people in their homes, ASIMO is the culmination of more than two decades of research and development by Honda engineers.

Other Honda products on display inside Honda’s Main Street location included the Honda FCX Clarity, the world’s most advanced fuel cell electric vehicle; a cutaway of the Honda CR-Z Sport Hybrid, the first hybrid with a 6-speed manual transmission; a 12-foot scale model of the HondaJet, Honda’s first advanced light business jet; and Honda motorcycle products, including a Honda Gold Wing with the industry’s first motorcycle airbag, a Honda CBR250R entry-level motorcycle, a Honda PCX mid-size scooter and an interactive motorcycle rider safety and training simulator.

In the exhibit, Honda also premiered “The Undying Dream,” the eighth and newest film in its popular “DREAM THE IMPOSSIBLE” Documentary Series. “The Undying Dream” features Big Wave professional surfer Laird Hamilton, along with motorcycle racers and Honda associates (employees) sharing stories about what happens when a dream takes hold of you and drives you to succeed. “The Undying Dream” was directed by Sundance Film Festival two-time Grand Jury Prize Winner, Ondi Timoner (Cool It, We Live in Public, Join Us, Dig!).

Photo Gallery: http://www.premierdisplays.com/the-honda-experience-sundance/

Gaspari Nutrition is known for big things, but at the 2011 Arnold Expo in Columbus, OH, they showed their competition that there is a whole lot more to fear than the raw power of the team Gaspari athletes and the products that fuel them.

Gaspari Nutrition executed a marketing program at the Arnold Expo with the same intensity that they apply to the sport of hardcore bodybuilding, with a multi-level, multi-channel, all-out blitz of a strategy that paid off big. A year in the making, and borne from a collaborative process between Gaspari Nutrition and Premier Displays & Exhibits, Inc., it began with the design and layout of their custom booth itself.

Brad Lott, Account Director for Gaspari Nutrition @ Premier Displays & Exhibits, explains:

“Without getting into any of the specifics of our proprietary strategy, I’ll say in a very general way that from the beginning we set out to create a platform that allows Gaspari Nutrition to reach out, in a meaningful way, a way that is universally appealing to their target audience. We achieved that and then some. We hit all of their touch points with a lot of success.

Gaspari Nutrition isn’t just about powerful products that actually work, it’s a turnkey integrated solution for anyone interested in hardcore bodybuilding, it’s a hardcore bodybuilding lifestyle brand. Our platform provides them full access to their audience through all of their channels. Their approach at Arnold expo was deeply attached to their social networking initiatives, and their people do an outstanding job of leveraging their experiential initiatives and then tying the two together, which, as you know, is difficult for a lot of people.

I see many of the competitors proposing and becoming enmeshed in very complex strategies, like the ability to tweet out from within an event space, and really, in most cases, they miss the mark altogether. Typically, simplicity in execution wins the race. Give them something meaningful to talk about, something to share, and they will become your brand advocates. Rich Gaspari has cultivated an army of brand advocates that continues to grow on a daily basis. He is a champion, and he knows how to win.”

Gaspari Nutrition booth at the Arnold Expo \ Gallery Photos: http://www.premierdisplays.com/gaspari-arnold-expo-2011/

Premier Event Technologies’ new release of Fusion ROI mobile (V 2.3), designed for the iPad http://www.premierdisplays.com/premier-event-technologies-unveils-fusion-roi-ipad-app/, was recently rolled out/event tested on a broad scale for client, Musician’s Institute.

A key component of an all new, nationwide mobile tour, the new system allows the MI events team a customized / customizable portal that can be easily adapted between events, is highly flexible and highly mobile.

Account Director, Brad Lott, explains the project:

“MI needed a FUSION build that is easily, quickly scalable to their needs, since their mobile activations are so stacked together and the interface needs to be targeted to the consumer specifically at each event. The FUSION engine is inherently designed to do this, so that was an easy and quick task.

Frankly, the timeline on this one was fast and the execution was perfect, although we were making tweaks to the menus in real time on site, based on research that we were gathering on consumer behavior right there in the event space, during the event. It feeds right into their CRM seamlessly, so there is no lead management that occurs on the front end whatsoever. Ultimately, it’s proven to be a very, very lightweight platform that works for them.”

FUSION mobile for ipad V2.3 is online and available. Please direct inquiries to fusion@premierdisplays.com

When I first heard about Christie Microtiles I must admit was a bit skeptical. My first thought was “why do we need a new modular video tile product?” so, I set up a demo and started playing with it. If you read the press and listen to the chatter out there it all tends to claim that these things run forever and are relatively easy to calibrate and maintain. I haven’t spent enough time with them yet to intelligently speak to that.

What I will say is that they look fantastic up close, and that is obviously the gap that this product was meant to fill: an HD Modular Video Tile product that looks good right up in your grill; NX4 doesn’t do that. Like with many of the toys we get our hands on over here, once you start to play with these you realize all the potential applications for them - not just for event and scenic applications, but, coupled with the right media distribution channels they will be amazing for permanent digital signage/retail installations. That’s where we are going with this, more updates to come.

- Brad Lott, Account Director

08/11/2010 - Cypress, CA -

Premier Event Technologies has released the newest version of Fusion ROI mobile (V 2.3) - designed for Apple’s ipad. This version leverages FUSION ROI’s scalable engine in order to enable Premier to rapidly prototype custom event-based technologies in an efficient and cost-effective way.

With Fusion ROI formerly being used primarily in static form (static kiosks, sales stations, info desks, pos displays, etc.) the flexibility of the ipad combined with the flexibility of the Fusion ROI platform has, according to Account Director Brad Lott, “spawned a major shift in our focus over to this ipad platform. The possibilities here are virtually endless, and with the FUSION engine we can create these custom interfaces and custom experiences faster than ever. Now more than ever, as event marketers we all need complete flexibility; and both our system and the ipad both deliver that”.

FUSION mobile for ipad V2.3 is online and available. Please direct inquiries to fusion@premierdisplays.com

2/25/2010 - Premier Displays & Exhibits, in partnership with Discovery Global events, converged on the Getty Center in Los Angeles to produce the west coast red carpet premiere of Discovery’s new landmark series,”Life”, narrated by Oprah Winfrey.

The event consisted of a pre-reception and red carpet experience followed by a special presentation of the new series. The Los Angeles Philharmonic Orchestra played live to the visual content which was projected in HD on the 30′ wide auditorium screen. Following the presentation, guests transitioned to the main reception on a long walk through the grounds of the Getty, transformed into the “Life” Experiential walk. From theatrical lighting to audio to HD projection looping “Life” content on the imported stone walls of the Getty Rotunda, the venue was completely transformed.

A venue as epic as the Getty Center comes with it’s own unique set of challenges, the most substantial of those is attempting to maintain the integrity of the pristine Getty experience while at the same time transforming the venue into an immersive experience that’s specific to the “Life” content. With our unique solution-based approach we achieved the goal with resounding success.

Event Images:

http://www.premierdisplays.com/discovery-networks-life-premiere/

For more information regarding special event production solutions, contact Brad Lott -  bradlott@premierdisplays.com

For this year’s Dining By Design DIFFA (Design Industries Foundation Fighting AIDS) event in New York City on March 22nd, 2010, the Walt Disney Signature Team, in collaboration with Cappellini, one of the most renowned design innovators worldwide, designed an iconic installation to premiere at the event; this dynamic team approached Premier Displays & Exhibits in order to bring the exhibit to life.

Hosted this year by Cindy Crawford and her husband Rande Gerber, DIFFA’s Dining by Design is renowned for bringing together some of the most talented and celebrated individuals in the worlds of fashion, interior design, art, and architecture to create spectacular, over-the-top dining environments.

A 3-dimensional sculpting of Mickey Mouse presides over the Walt Disney Signature and Cappellini dining installation; the Mickey sculpture is made of polyurethane, measures 10 feet tall from head to toe and weighs 86 lbs. Their innovative tabletop and display combines the magic of Disney and uses Disney inspiration with avant-garde Cappellini design. The Disney dining installation features Cappellini’s iconic chair designs with a touch of Disney.

Check out images of the installation: http://dcp.smugmug.com/Events/DIFFA-2010/11557330_xiojJ#814081196_zzJVq

Interior Design coverage - Behind the Scenes at Dining By Design: http://www.interiordesign.net/blog/1850000585/post/1700053370.html